Feb 22

Class in Session// Class 2: Feb 18, 2010

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We had another fantastic Class 2 last week. We drove all around town and had a really nice day. Some of our more memorable stops included the Cooper Building, Confederacy, and Dietch PR.

Cooper Building Basement

David Dietch at Dietch PR

Jewelry at Dietch PR

Sweet looking dress at Dietch PR

Syreeeta and Chelsea at Confederacy

Window at Confederacy

Art at Confederacy

Art at Confederacy

Jeremy Scott shoes at Peoples Revolution

Jeremy Scott shoes at Peoples Revolution

Phillip Lim store

Phillip Lim store

Class 2: Shopping/Prep is held 2-3 times per month, and is generally held on Wednesdays or Thursdays. Dates for Class 2 are chosen based on Luke’s availability, and are announced to registered students via email, during the week prior to the upcoming date. So if you are interested in learning how to shop like a stylist, register now>

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Feb 16

Graduate Interview: Jennifer Margolin

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The other day we were thinking, “wonder what our grads are up to?” Some of them keep in touch with us, some of them even intern for us, but many of them drift off into mystery land. That got us thinking that maybe we should just ask them to find out.

With all that being said, we are excited to introduce a brand new column to the SOS blog, Graduate Interviews!

Our first interview is with Jennifer Margolin. Jennifer Margolin graduated from SOS about 5 months ago and in that 5 months she has proven herself to be a killer intern, and a very talented key stylist.

We played Q&A with Jennifer to find out what inspires her, what she is up to these days, who her dream client would be, and much more …

School Of Style: Tell us a little bit about yourself?

Jennifer Margolin: I have always loved fashion. At an early age, when I was in elementary school, I remember convincing my mom to buy me Vogue and I would try to recreate the looks with my clothes. I have always loved playing with fabrics and color. I can’t seem to get enough shoes and handbags and devour my fashion publications as soon as I get them!

SOS: Did you have experience in the fashion industry before attending School Of Style?

JM: While I never had any formal training besides SOS, I did own my own event planning company in San Francisco and was always designing amazing events. Playing with fabrics, lighting, flowers, etc. is similar to styling clothes. Either you have an eye for it or you don’t. I have always stayed up to date with the latest looks/trends/runways shows as soon they would come out.

SOS: When did you know you wanted to become a wardrobe stylist?

JM: I’ve always loved clothes and fashion. I’ve dressed friends, friends of friends and brides for the past few years. People email me all the time asking where to find a certain item of clothing, what would look good with something etc. I decided I should just follow my dream and do what I love and am good at. Last year I started writing my blog after my daughter was born and it somehow pushed me to become a stylist.

SOS: When did you graduate from School Of Style?

JM: 4-5 months ago

SOS: Which classes did you take?

JM: All 3. I was in the first day 3 photo shoot instead of helping out on a job.

SOS: What was the most valuable thing you learned at School Of Style?

JM: To follow your dreams and just get out there and meet everyone you can.

SOS: What was the most shocking thing you learned?

JM: Other stylists are upset at Luke for being so upfront.

SOS: Have you been able to find work since graduating from School Of Style?

JM: I have done a number of photo shoots with some amazing professionals. In addition, I have obtained some private clients that I have done wardrobe overhaul, personal shopping etc.

SOS: Describe your ”style” as a stylist:

JM: I define each client’s personality, and style each individual by incorporating trends into their current wardrobe as well as adding new looks. I believe that everyone should have a great basic wardrobe that is a bit more expensive then what you would spend on trendy items and add pieces from there. I listen to my clients and see what they are comfortable in and then push them to think outside their comfort level a bit without losing them in the process.

SOS: Is that different than your personal style? If so, describe your personal style:

JM: My personal style, is classic with a lot of black. I’m never afraid to try new things but make sure I always feel comfortable. I love dressing up and usually am over dressed when I go out but it makes me feel good.

SOS: Who is your dream client?

JM: I would love to style Emily Blunt, Reese Witherspoon or Sarah Jessica Parker. Also, the busy executive or mom that wants to be stylish in everything she does.

SOS: Who are your favorite designers?

JM: Chanel, Balmain, Balenciaga, Alexander Wang, Rick Owens, Erin Fetherston, Lanvin.

SOS: Favorite trends?

JM: Loving the miliatary trend lately. also love big, chunky jewelry over comfy shirts from A. Wang and R. Owens.
thigh-high boots

SOS: Trends you wish would die?

JM: Low-rise jeans, tired of seeing everyone’s backside!

SOS: What are your favorite places to shop?

JM: Barney’s, Diavolina, Net-a-Porter, Gilt.com, Maxfield’s

SOS: Any tips you would like to share with other stylists who are just starting out?

JM: Believe you can do it and meet as many people you can. Always be on time!

Big thanks to Jennifer for helping us kick off our Graduate Interview.

Keep up with Jennifer online:

blog: www.redsolediary.com
website: www.jennifermargolin.com
twitter: @redsolediaryjen

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Jan 12

Class in Session: Day 3 with Alkaline Trio

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On Saturday the SOS team headed over to Smashbox Studios in Culver City for a photo shoot with the band Alkaline Trio. We brought along SOS student, Carolyn for her Day 3 class so she could experience what it’s like to be on set as a wardrobe stylist.

The shoot was super chill — short, sweet, and with a band that was really easy to work with.

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SOS student Carloyn and Luke

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Dec 07

A Lesson in Styling: Pre-Styling

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Wooden-Coat-Hangers-LH104-

As a stylist, there is a lot involved in prepping a job — meetings, emails, research, pulling clothes, getting your paperwork in order, etc. However, one of the most important tasks involved in preparing for a job is pre-styling. What is pre-styling? Pre-styling is the act of getting your hero looks together before you go on set (didn’t we sound all Webster’s Dictionary with that one?).

The SOS team had a little pre-styling party this past Friday night in preparation for a weekend full of shooting. Our pre-styling ritual involved setting up racks and racks of clothes, ordering a pizza, turning on some music, and going to town … styling town!!

Our party went well into the night (we were putting together looks until almost 2am). Sure we lost a lot of precious sleeping time but getting our looks together the night before and in a nice relaxed environment totally took the on set stress level down a notch or two (or ten).

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Dec 02

TheLookbook.com Launches Beauty!

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thelookbook.com beauty

Not sure if you all are familiar with TheLookbook.com but it’s amazing resource for stylists, in fact they are the “definitive directory for fashion PR contacts and celebrity stylists”.  If you need to know contact information for any brand/designer in the fashion industry — this is the place to find it. We couldn’t live without our subscription to the service, that’s for sure.

TheLookbook.com has now expanded from being just a fashion directory, to a place to find information on both fashion AND beauty brands. Brilliant. There are more than a thousand beauty brand PR contacts and the top hair stylists & makeup artists working in the industry.

So if you want to know who does Megan Fox’s hair & makeup?  What PR company handles Laura Mercier cosmetics?  Need to find an organic product for a story or shoot?  Product placement for a gift bag? You can search by Brand, PR Company, Celebrity, Stylist or Artist and Keyword to find the contacts you are looking for.

For more information go to TheLookbook.com

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Nov 25

Assistant Stylist 101: Pimp Your Ride Like a Stylist

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Inside a Stylist's Car

Here is a bit of information that you probably didn’t know about. When you become a stylist/assistant stylist you also become married — to your car.  OK, “married” is a bit dramatic, but between driving to shoots, doing pickups, and returns — you really do spend a lot of time in your car.

All of that time spent in your car is pretty cool, if you are prepared of course. When SOS assistant started she wasn’t fully prepared for all of this car business. We all know about the time she got towed but you probably don’t know about the time she went into full on panic mode because her beloved iPhone dwindled down to 10% battery power.  Or the fact that the 10% battery debacle almost resulted in her losing Google Maps (SOS assistant really should have had a GPS system in her car that day).

The instances above are just a few pieces of drama that could occur in your car if you aren’t prepared. School of Style wants you to be prepared at all times. So here is SOS assistant’s ‘Assistant Stylist Survival Guide: Road Edition’ for you to check out.

1.) GPS- For finding your way around town. You never know where your key stylists is going to send you and chances are you won’t know how to get there (at first). Trust us, you need one of these!

2.) Phone with email- You MUST be available at all times. ALL TIMES. So you’d better have yourself an iPhone or Blackberry or you are pretty much useless (harsh but true).

3.) A car charger for you phone- You will be using your cell phone all throughout the day. The battery will be drained by the middle of the day if you don’t keep it juiced. Get a car charger, it will be money well spent.

4.) Some good tunes- Plug in your iPod or get a hefty stack of CDs because you will want the entertainment while you are cruising the streets.

5.) Sunglasses- The last thing you want is the sun burning your eyes out while you are driving. Its distracting and its not good for you eyes. Keep a pair of shades in your car. Added bonus = you will look cool. Hehe.

6.) Healthy snacks- The worst thing about driving around all day is realizing it’s 4:00 and you haven’t had lunch yet. Don’t let the siren call of the nearest fast food chain woo you. Keep something healthy in your car for when starvation hits.

Those are just a few basic survival techniques for being a stylist on the road. Learn them. Live them. Love them.

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Nov 16

Site Worth Seeing: Luxirare

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luxirare

Luxirare is one of our favorite sites for fashion eye candy and style inspiration. Well, they are actually a weekly webzine dedicated to “killer clothes and fine cuisine” … and what’s not to love about that?!

The images on Luxirare are absolutely amazing. We consider this site to be an awesome tool for stylists to get inspiration. Be sure to check out their post on maxi skirts, called  “To the Floor”. Seriously, long straight skirts have never looked so good.

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Nov 10

Site Worth Seeing: Style Section LA

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style section LA

We’ve got a major crush on a new online newspaper called Style Section L.A. It’s quite brilliant actually. Style Section LA is a super-fun read about two things that we love very much … Los Angeles and style. We could sit here and tell you all about it, but Style Section LA actually does a better job describing themselves than we ever could.

Style Section L.A. was founded by L.A.-based style journalists Emili Vesilind, formerly a Fashion Staff Writer at the Los Angeles Times and the West Coast Retail Editor of Women’s Wear Daily; Andrew Harmon, a former West Coast Editor for men’s fashion bible, DNR, and current Senior News Editor for The Advocate; and Erin Weinger, a former Fashion Staff  Writer for the Los Angeles Times.

Covering fashion, nightlife and culture, Style Section L.A. showcases the talents and trends that shape style in Los Angeles. Marrying evocative storytelling and jaw-dropping photography with modern day speed and spunk, the site puts users on the inside track of local and national style, cluing them in to the city’s distinctive cultural landscape—from that ultra-happening bar in K-Town and the secret shopping spots of local style arbiters to the profound social implications of side ponytails.

Seriously, you’ve gotta check them out. Sign up for their newsletter and follow them on Twitter – their tweets are mad informative and very entertaining.  Enjoy!

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